Social media marketing is now more important than ever. Not only is social media a great way to interact with customers, strengthen your online presence, and promote your products, it is also a key element of any successful inbound marketing strategy – so you need to make sure your business is getting it right.
With that in mind, here are three top tips to help you make the most of social media. So here are our 3 top tips for social media marketing:
Get the branding right
Your social media posts should be subject to the same standards of professional branding as your website and logos. Take time branding your social media pages with the right colours, images and fonts, and you will see the difference. Not only will this strengthen and promote your brand, it also means that consumers will be able to recognise your social media page immediately, and it will make your posts and pages look professional.
Get the timing right
Many people think that just posting content is good enough, and that if your content is great, people will see it, read it, and share it – but this is not the case. You need to ensure that you post your content at the appropriate time to make sure it reaches the maximum audience. It’s no good having great social media content if no one sees it. When you’re starting out, this can be a guessing game, but as you post more and more you will notice that posts at certain times of day stimulate the most interaction. Collect all your data together and work out what time your audience uses social media the most, and schedule your posts to be published at these times. You’ll notice the difference when your content is being read and shared across all your social media platforms.
Get the tone right
Good content relies on having the right tone for your business, products, and audience. Try to be too funny and it might not work, but try to be too serious and it probably won’t work either. You should have already identified your key audience, so pick a tone to suit them. Having the right tone can also make your business stand out, and if you hit a chord, it can make your content go viral, so think about it the next time you’re writing some social media content.